# Consulting Heliacon helps companies be found, trusted and invoked in a world where the reader is as often a machine as a person. Search is no longer the only front door. People ask an assistant. Agents assemble answers from many sources and cite the ones they can verify. If your work is not legible to those systems then you are invisible to them, however good it is. ## The shift we lead Call it SEO, AEO or GEO. They are the same move under new names: be the source a machine trusts enough to quote. We take it a level deeper, to the thing underneath all three. We make you **origin-first**. Your knowledge and capabilities live as one canonical source of truth, projected for whoever asks, each projection carrying its own provenance. You stop optimising to rank on a page, and become the origin a machine cites and invokes. That is two disciplines: - **Be found and cited.** The source an assistant quotes, retrievable and verifiable by the models that now summarise the web. - **Be invocable.** Your capabilities exposed as things an agent can call, grounded and provenance-first, not just pages it can read. ## We also help with The same judgement, on the problems next to it: - **Experimentation and measurement.** Designing, running and reading tests, and building the velocity to ship far more of them. - **Search, discovery and personalisation.** Ranking, relevance and recommendations at scale. - **AI product and agentic workflows.** Putting models and agents to work in a product, without the theatre. - **Fractional product leadership.** Senior product and engineering leadership, by the engagement. ## Who it is for Companies whose content, products or data need to be discovered and cited by AI, and teams building agentic experiences who want them grounded, provenance-first and privacy-respecting. ## How we work We measure by invocation, not vanity traffic. You get the research, the reference implementation and the tools behind it, applied to your problem, and a bias for what can be proven on the wire over what sounds good in a slide. ## Talk to us Start a conversation Or find Pete on [LinkedIn](https://www.linkedin.com/in/petedainty).