Studio
What we do and how we work. The offer, the method and the engagement model that make you found, trusted and invoked.
Be found, trusted and invoked
Search is no longer the only front door. People ask an assistant. Agents assemble answers from many sources and cite the ones they can verify. If your work is not legible to those systems then you are invisible to them, however good it is.
Call it SEO, AEO or GEO. They are the same move under new names: be the source a machine trusts enough to quote. We take it a level deeper, to the thing underneath all three. We make you origin-first. Your knowledge and capabilities live as one canonical source of truth, projected for whoever asks, each projection carrying its own provenance. You stop optimising to rank on a page and become the origin a machine cites and invokes.
Be found and cited
The source an assistant quotes, retrievable and verifiable by the models that now summarise the web.
Be invocable
Your capabilities exposed as things an agent can call, grounded and provenance-first, not just pages it can read.
Five ways we work
Strategy
Clarity of direction where search, AI and intent collide. We help you decide what to be found for, and build the plan to get there.
Research
Working at the edge of search and AI, in the open. We publish what we learn, and apply the same research to your problem.
Products
Tools that turn what we learn into something you can use. Built to be run and inspected, not just demoed.
Partnerships
A few engagements at a time, given senior attention. Senior attention does not scale, so we take on a handful of clients and do them properly.
Studio
The craft of building it. Legible, owned and provenance-first, so what we make outlasts the next model.
The problems next to it
Experimentation and measurement
Designing, running and reading tests, and building the velocity to ship far more of them.
Search, discovery and personalisation
Ranking, relevance and recommendations at scale.
AI product and agentic workflows
Putting models and agents to work in a product, without the theatre.
Fractional product leadership
Senior product and engineering leadership, by the engagement.
Who we work with
Your content is strong but the machines miss it
Teams whose content, products or data should be discovered and cited by AI, and are not. We make your knowledge legible to the systems that now read the web.
You are building an agentic experience
Teams putting agents to work who want them grounded, provenance-first and privacy-respecting, not a demo that falls over on the wire.
You need senior product leadership for a stretch
Founders and teams who need experienced product and engineering leadership by the engagement, not another full-time hire.
How we work
Measured by invocation
Not vanity traffic. We move the metric a machine acts on, and we prove it on the wire.
Substance over spin
What can be proven beats what sounds good in a slide. One inspectable fact beats ten adjectives.
You keep the source
You get the research, the reference implementation and the tools behind it, and you own them.
What you get, in what order
Every engagement is scoped to the work, but the shape is consistent.
Orientation
A short, focused discovery. We map your machine surface, agree the metric that matters, and confirm we are the right fit.
Build
We implement the origin and its projections against that metric, working in the open with you.
Handover
You keep the source, the reference implementation and the tools. What we build is yours to run and inspect.
We scope and price each engagement to the work. Start a conversation and we will be honest fast about fit, shape and cost.